CK’s speaking engagements include presentations at the following industry events, associations and universities. CK’s Speaking Kit can be downloaded here.
BMA Association, NJ (May 2012): Speech to B2B marketing professionals from Fortune 500 and mid-sized companies on “The Mobile Revolution Meets B2B: New World. New Opportunities. New Imperatives.”
United Nations (January 2012): Speech to marketing, communications and technology professionals on “Integrating Mobile In The Marketing Mix To Advance Communications and Causes.”
Promotional Products International Association (January 2012): 2 speeches at Annual Conference on “Integrating Mobile Into The Marketing Mix: An Introduction To Tools, Tips And Opportunities” and “Mobilize Your Marketing: Tips, Tricks And Tools”.
Johnson & Johnson (December 2011): Lecture to marketing executives across consumer, pharmaceutical and medical device companies on “Mobile Marketing: High-Impact Media, Tools & Opportunities”.
Neutrogena (November 2011): Speech and workshop to cross-category Neutrogena Brand Executives on “Increasing Brand Engagement Through The Magic Of Mobile”.
MarketingProfs (November 2011): Online seminar for marketing professionals on “Mobilize Your Content: 10 Tips, Tools and To-Do’s To Ignite Your Marketing Through Mobile”.
Social Share Summit, October 2011: Conducting a speech on “The Mobile Revolution And Today’s Businesses” in Rochester, NY in October 2011.
Stanford University, October 2011: Conducting a guest lecture on “The Mobile Revolution And Today’s Businesses“.
Social and Mobile Media Summit, September 2011: Conducting a session at the Ragan and Microsoft Summit on “Both Sides Of Mobile Marketing: B2C and B2B Best Practices.”
BMA Marketing Technology Summit, August 2011: Participating on a panel discussion covering “Digital and Mobile Marketing Trends for 2011″ at the BMA Technology Summit in Phoenix, Arizona.
Impact Unlimited (August 2011): Speech at annual Re-Think Event to marketing professionals on “The Mobile Revolution & Marketing: New Era. New Tools. New Opportunities.”
Rose Displays (August 2011): Speech to retail marketing executives at annual Advisory Board Meeting on “Mobile In Retail: The Ultimate Tool For Inspiring In-Store Sales.”
B2B Forum, June 2011: Conducted a speech to B2B marketing professionals focused on “The Mobile Revolution & B2B Marketing: New Imperatives For A New Media“.
SIEDC, May 2011: Performed a speech On “The Mobile Revolution & Today’s Businesses” to business professionals at a conference held by New York City’s Economic Development Corporation.
Social Slam, April 2011: Performed keynote speech to marketing professionals focused on “Meet Your Mobile Planet: This Changes Everything”.
Mobile Marketing Training: Conducted on-site training session for a wide range of the company’s brands covering mobile tools, opportunities, and best practices.
BusinessWire Webinar: March 2011: Conducted Webinar targeted to marketing and public relations executives focused on “The Future Of Mobile Marketing… Is Here”.
Microsoft Mobile Marketing Summit: February 2011. Conducted speech targeted to commercial/B2B brand marketers on-site at company headquarters and livestreamed to global offices across 31 countries focused on “Listen Up, Commercial Marketers: Your (Mobile) World Has Arrived!”
BrainShark Webinar: February 2011. Conducted an online Webinar targeted to a B2B executive audience with presentation focused upon “Start Smart: 10 Steps For Integrating Mobile Into The B2B Marketing Mix”.
Rutgers University: February 2011: Keynote speech at Open House Event focused on “Mobile Is Changing The World… Are Your Brands Changing With It?”
MarketingProfs Digital Marketing Forum: February 2011. Facilitator for an interactive discussion group session, “What’s Hot in Mobile Marketing for B2B and B2C”, focused on integrating mobile approaches into B2B and B2C marketing plans.
Rutgers University Center for Management Development: Winter 2010 and Spring 2011 Classes. As an Adjunct Professor for The Rutgers University Center for Management Development, instruct graduate-level modules including:
- Mobile Marketing + Social Media: Explosive Media, Convergence & Opportunities
- B2B Marketing In The Digital Age: Modernizing Through Social And Mobile Media
- B2B Marketing Meets Social Media: High-Impact Strategies, Benefits & Audiences
MarketingProfs University Live: December 2010. Conducted an online seminar on “Mobilize Your Content, Marketers: 10 Tips, Tools and To-Do’s To Ignite Your Marketing Through Mobile”.
Detroit Chamber of Commerce: November 2010. Conducted a presentation in November 2011to small and mid-sized businesses entitled ‘B2B Marketers: Go Mobile Or Go Away! ‘ covering the unprecedented opportunity of mobile marketing, the various mobile tools, B2B success stories and tips for leveraging existing content and programs in mobile environments.
MarketingProfs Pro Seminars: November 2010. Conducted an online seminar in November 2011 focused on “5 Ways To Integrate Mobile Into the B2B Marketing Mix” covering the B2B business case for mobile marketing, tips to optimize existing content for mobile environments, wide-ranging mobile tools that marketers can now leverage for new and existing efforts, and critical success factors for mobile apps.
Marketing Executives Networking Group (MENG): October 2010: Conducted a webinar on, “Mobile Marketing: High-Impact Opportunities, Approaches & Audiences”, covering the ROI-driven business case for mobile, the wide-ranging tools available to today’s marketers, and B2B and B2C examples of mobile-marketing programs.
Rutgers University Center for Management Development: October 2010. Keynote address to graduate students and business executives on “Gaining A Competitive Career Advantage Through Social Media and Mobile Marketing”.
FutureM: October 2010. Panelist member of the session entitled “The Future of Website Visitor Engagement” covering best practices in engaging prospects, integrating social media and mobile media strategies to engage users and how to build an ecosystem of online marketing properties to drive traffic, attention, buzz and revenues.
Optimization Summits: September 2010. Conducted three sessions at the two-day event spanning, “Solving the Social-Media Optimization Puzzle”, “Mobile Marketing Opportunities” and a Q&A session on social – and mobile-media marketing.
MarketingProfs B2B Forum: May 2010. Conducted an intensive, full-day training on “Integrating Social Media and Mobile Media into the B2B marketing Mix” and moderated a panel session on B2B social-media case studies.
Social South: August 2009. Conducted a session entitled “Slaying The Social Media Fear Demons” detailing how to overcome executives’ fears around integrating social media into the marketing mix.
Search Engine Strategies (SES): March 2009. Panelist for a session focused on how small businesses can leverage social-media to build their brands and revenues.
SBMU: September 2008. Conducted two presentations over the two-day conference including “Big-Impact Branding” and “Connecting The Dots: Online Brand Reputation Management In A Social World”.
Sun Microsystems’ Startup Camp: May 2008. Panelist on a session entitled “Notes From Mission Control: Rules For A Successful Media Launch”, discussing tips, techniques and best practices across positioning, messaging and social-media marketing.
American Marketing Association: September 2000. Panelist discussing interactive best practices and competitive strategies.
Stony Brook University: August 2000. Seminar to the business-technology incubator companies (business incubator owned by Stony Brook University), on branding best practices.
Fordham University: March 2000. Panelist discussing interactive best practices, success stories and skills that the business school’s students should focus on to increase their career value.
University of Connecticut: March 1994. Seminar given to the Univeristy of Connecticut’s Downtown Hartford campus on best practices in marketing strategy and tactical development.
