Between the explosive growth rates, low-cost tools and wide-ranging benefits, social media will undoubtedly play a role in your marketing mix.
But given the newness and complexities of the Web 2.0 environment, the main barrier to business success in these new media is a clear understanding of *how* to successfully integrate these technologies into your marketing practices, *which* tools and platforms best support your goals and *what* processes you’ll need to implement to sustain your programs.
Social media work is focused on developing a thoughtful social-media strategy and set of programs unique to your company’s goals, value proposition, target audiences, core offerings and competitive threats—along with implementing the essential processes to ensure success and sustainability of your efforts.
For CK’s content archive of B2B social media marketing insights, please go here.
